“The rules of engagement in traditional marketing are over. Whether you are creating a brand, building one, or running a big one, you’d better understand social media, because there is a seismic shift in how people are gaining access to information and, as a result, how they are behaving.”

Tagged: rules of engagement , Marketing , Branding , Social Media

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“I cannot understand why the world is arranged as it is.”
“It is a strong argument for democracy that governments regulated by principles of accountability, respect for public opinion and the supremacy of just laws are more likely than an all-powerful ruler or ruling class, uninhibited by the need to honour the will of the people, to observe the traditional duties of Buddhist kingship. Traditional values serve both to justify and to decipher popular expectations of democratic government.”
“Life is not a spectator sport. Win, lose, or draw, the game is in progress, whether we want it to be or not. So go ahead argue with the refs, change the rules, cheat a little, take a break and tend to your wounds. But play. Play hard, play fast, play loose and free. Play as if there's no tomorrow. Okay, so it's not whether you win or lose, it's how you play the game, right?”
“As humans - I think we often put too many rules on others & on ourselves. We call it cultural norms. every culture has them. But just because you think it's right, doesn't mean it is. we often restrict people with our worldview. We are meant to live passionately not by a rule book.”
“Without the rules, we're playing God. We need the rules.”
“We all make rules for ourselves. It's these rules that help define who we are. So when we break those rules we risk losing ourselves and becoming something unknown.”

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