“The biggest challenge they have is that the defining characteristic of millennials is, there is no defining characteristic. Marketers desperately want millennials to be more monolithic, but the older end are parents with a couple kids, the younger end is just getting out of college. It's the most culturally diverse group, and they celebrate that. Media companies struggle with mass-culture segmenting. You can't be all things to all people. We're no longer thinking in large, demographic swaths. We're thinking of coalitions of like-minded groups.”

Tagged: Media Cliff Notes , Alternative Revenue Models

Appears In: Quote About Latest quotes

Prev : Ben Shapiro Quote - Trump won the nomination because he was anti...

Next : Chidera Eggerue Quote - Never ever refer to yourself as 'luck...

Explore more quotes:

Explore more quotes: