“One of the reasons advertisers were drawn to the Snapchat Discover platform was because the content was highly curated and reviewed for editorial quality. While we certainly understand the need to scale the amount of content and number of influencers featured in the Discover section to attract more audiences with broader interests, we would love to see the same safeguards put in place to preserve the desirability of the inventory.”

Tagged: Media Cliff Notes , Snapchat , Brand Safety

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