“He tells me to publish at 12 noon, 6 p.m., or 10 p.m., because that’s when most people are online. That’s a strange thing to say, because in my experience, everybody I know is online all the time, and that is precisely why everybody I know perpetually feels like they are bracing for a plane crash in the ocean.”

Tagged: Adidas , Brands , Marketing , Instagram , Social Media

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