“Facebook and Instagram advertising is now the worst kept secret in marketing. The increase in costs has affected order economics to the point that it’s harder for new brands to break in. DTC brands are spending more money offline so we’re bringing more and more of our budget offline. It’s about brand identity. You don’t interact with the legacy brands in just one medium so increasingly, I don’t want to be known as a Facebook brand or a digital disruptor.”

Tagged: Media Cliff Notes , Direct To Consumer

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